Current cases: from opportunity to validated evidence.

HOMY developed an innovative proposition in the living sector, but faced critical friction in accelerating market adoption:

• Model complexity

  Involving property owners, tenants and partners made the initial narrative multi-layered and hard to convey fast.

• Traditional perception risk

  Risk of being categorized as a conventional real estate agency rather than a transformative tech platform.

• Need for executive traction

  Required a decisive commercial instrument to open doors and secure partnerships without pitch deck fluff.

We engineered the commercial positioning strategy and definitive communication frameworks to unlock traction:

• Narrative & Commercial Snapshot

  Distilled the core value proposition into a sharp executive message, eliminating commercial friction.

• Living ecosystem positioning

  Established priority entry segments and sharp differentiation against conventional players.

• Ongoing strategic advisory

  Direct accompaniment alongside founders on critical business, product, and partner calls.

Talia originated with strong algorithmic AI capability, but faced a significant gap toward a commercially viable product:

• Tech vs. product gap

  Strong technical capabilities without a packaged offer that solved a clear, monetizable business problem.

• UX/UI uncertainty

  Model complexity made it challenging to design an intuitive, trustworthy interface for enterprise end-users.

• Missing Go-to-Market roadmap

  Absence of defined ICP, initial pricing architecture, and systematic distribution channels from ground zero.

We deployed an end-to-end 360-degree sprint, from commercial strategy to working code:

• Branding & UI/UX product design

  Built the brand identity and engineered high-craft UI/UX product design, making complex AI approachable.

• Functional PoC & Proof of Value

  Built the working interactive prototype to confront real user workflows before committing heavy engineering budget.

• Technical architecture, GTM & Networking

  Designed technical systems, structured market launch strategy, and facilitated strategic industry connections.